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Buyology : How Everything We Believe About Why We Buy is Wrong
Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions
Detaily o knihe
Počet strán: 272
Rozmer: 130x197x17 mm
Hmotnosť: 196 g
Jazyk: Anglicky
EAN: 9781847940131
Žáner: Angličtina - beletrie
Typ: Paperback
Zákazníci, ktorí si kúpili túto knihu, si kúpili aj...
Hana Hrdličková; Hana Rezutková; Miroslava Horáčková
0,00 €
O knihe
Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.
