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TV Brand Builders
From advertising to audience retention, this book provides incisive yet practical guidance on the creation and maintenance of brands in television broadcasting
Detaily o knihe
Počet strán: 328
Rozmer: 156x234x19 mm
Hmotnosť: 550 g
Jazyk: Anglicky
EAN: 9780749476687
Žáner: Angličtina - beletrie
Typ: Paperback
Zákazníci, ktorí si kúpili túto knihu, si kúpili aj...
O knihe
From advertising to audience retention, this book provides incisive yet practical guidance on the creation and maintenance of brands in television broadcasting.
